.2024 has been an unstable year for adtech funding.U.S.-focused adtech startups, as soon as familiarized to getting billions in equity capital yearly, have actually increased virtually $360 million so far this year, placing it on track to become the industryu00e2 $ s slowest year in over a decade, per Crunchbase data. That stagnation results from market concentration, enhanced regulative tensions, and economical uncertainties.ADWEEK talked with 5 VCs who remain to invest in adtech business, regardless of these obstacles, about what they are searching for as well as what they prevent. Maybe unsurprisingly, these real estate investors are targeting chances in privacy-focused technologies and industry-specific areas such as linked TV.